British style as the signature trait of both Mens and Womenswear Guards collection, conjured up not only by the evident references to the Royal Polo Club but also by the fabrics, embroidery and personalised details. Progressing from these cues, the collection presents two distinct yet complementary leitmotifs. On one hand, a line conceived with the Royal Box guests at Guards in mind, centred on a fine elegant attire with modern interpretations of the formal dress codes, yet devoid of the rigour of courtroom etiquette.
For Her, a simple and sophisticated design accentuates the femininity of silk dresses, chenille wide-leg trousers and metallic threads woven into textile details and embroidery. Iconic pieces such as military-inspired jackets for Him and Her in black and gold decorated with hand-embroidered Guards patches of the same colour perfectly complement the clean and refined feel of the collection. On the other hand, a line with a distinctly British style to engage a younger audience, where tailoring ensures a cleaner design and silhouette.