Franchise stores are an important part of La Martina business, since they represent the union between
global brand management and local retail excellence.
Franchisees suited to La Martina business are partners with whom we establish long-term relationships, with entrepreneurial and investment skills and know-how and knowledge of the market. Running by partners with consolidated experience in the fashion industry and retail know-how, they combined La Martina essence with a strong knowledge of local markets.
We offer our partners a dream, brand value, international know-how, an excellent return on their initial average investment.
A complete package, entirely developed by La Martina Headquarter, is provided to our partners throughout Europe, the Middle East and Africa and covers all aspects of franchise management: store project management, buying support, retail marketing, visual merchandising, learning and development, performance management and store operations support.
Store potential is deeply analyzed taking into consideration market elements, as well as the historical results of the brand, the customer catchment basin, footfall, the store location and the presence of competitors.
Life-long training in the key of the success of our business. Headquarter continues to support the franchisee and his/her team, from sales strategies through to visual merchandising. With the support of La Martina marketing department, franchisees always have up-to-date communication material and promotional and visual strategies.